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Analytics Magazine

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Analytics-July-August-2016-cover-mediumCurrent Issue

July/August 2016

Digital Edition | Web Edition


Tom Pohlmann“The journey from data to decision science requires introspection. Your team will perform at its best and receive the same from others when it adopts a learning mindset that allows employees to capitalize on change rather than trying to manage or react to it.”

– Tom Pohlmann, head of Values & Strategy at Mu Sigma, in his Executive Edge column in the May/June issue of Analytics magazine.

Recent News

sales & marketing analytics, few companies ‘get it right’

Study: When it comes to sales & marketing analytics, few companies ‘get it right’

Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS. Read more →

ITIF: Expand computer science education to keep up with demand

ITIF: Expand computer science education to keep up with demand

Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce. Read more →

forbes report

Report outlines benefits of data-driven customer experiences

According to a new report by Forbes Insights and SAS, “Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights,” the benefits of brands evolving to data-driven customer experiences (data-driven CX) are wide-ranging. The study notes data-driven methods enhance revenue generation and enable cost reduction, as well as accelerate process efficiencies and quality improvements. Read more →

Analytics Society of INFORMS

INFORMS 2016 Annual Meeting Nashville

Preparations underway for Annual Meeting in Nashville

The upcoming 2016 INFORMS Annual Meeting in Nashville, Tenn., seems like quite a ways off (Nov. 13-16), but preparations are well underway. In recent years, this meeting has demonstrated significant growth of both attendees and speakers. Although the deadline for speaker abstract submissions has passed, there is still capacity available for poster presentations. Read more →

Analytics Society launches mentor experience for students

In addition to financially supporting the INFORMS Professional Colloquium (IPC), the Analytics Society decided to support participating students at the recent IPC by matching them with a volunteer from the Society. The IPC was held in conjunction with the INFORMS Conference on Analytics & Operations Research in Orlando, Fla. Read more →


Stanford team wins Syngenta Crop Challenge

Syngenta and the Analytics Society of INFORMS named Xiaocheng Li, Huaiyang Zhong and associate professors David Lobell and Stefano Ermon – a team from Stanford University – as the winners of the inaugural Syngenta Crop Challenge in Analytics. The team was awarded a $5,000 prize for their entry, “Hierarchy modeling of soybean variety yield and decision making for future planting plan,” which modeled a system for predicting soybean seed variety selection.

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INFORMS Initiatives

New competition for tomorrow’s leaders in O.R. & analytics

INFORMS recently announced a new International O.R. & Analytics Team Competition, a unique student competition that provides a real-world workplace experience. Sponsored by Syngenta, the competition will feature teams of university students using identical data sets and software systems to solve a challenging business problem via an O.R./analytics approach. A panel of industry experts will judge the submissions. Read more →

UPS receives accolades for earning the 2016 Edelman Award.

Video Learning Center features analytics conference highlights

If you couldn’t attend the 2016 INFORMS Conference on Analytics & Operations Research or if you were at the Orlando event but missed some presentations, the INFORMS Video Learning Center has you covered. Feel free to use the videos as teaching material or to share with others to let them know how OR/MS and analytics are helping to make a difference in the World. Read more →

Patrick Noonan

Analytic workshop features renowned management consultant and educator

Learn practical frameworks and systematic processes for addressing complex, real-world problems and how to facilitate effective action from Patrick Noonan, former management consultant, business owner and educator. Noonan combines a hands-on teaching and learning approach honed from faculty posts at Harvard, Duke and most recently Emory University with real-world experience from a business career spent at global management consulting giant McKinsey & Co. and the Planning Technologies Group, which he co-founded in 1990. Read more →

Industry News

SAP picks Gurobi as original equipment manufacturer partner

SAP, a leading enterprise software provider in supply chain management, has chosen Gurobi as an OEM partner. As a result of this agreement, the Gurobi Optimizer has been integrated into the SAP Integrated Business Planning (SAP IBP) and Advanced Planning and Optimization (SAP APO) solutions to solve complex optimization problems. In addition, the Gurobi Optimizer enabled a seamless integration into the SAP HANA in-memory-platform. Read more →

U.S. Dept. of Energy expands its use of AIMMS

The U.S. Department of Energy has chosen to expand its use of AIMMS for its NEMS Electricity Market Module, a model that determines the most economical way to supply electricity, within environmental and operational constraints, based on fuel prices and electricity demands. ?AIMMS has been used to implement several component models of the National Energy Modeling System since 2012.

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Recent Features


Politics & Analytics: Who holds the keys to the White House?

According to quantitative historian Allan Lichtman, Trump has a serious chance to win the popular vote. Based on his “13 Keys” model [5], Lichtman called the 2016 election inconclusive as of May, with three of the 13 variables yet to be determined. “The 13 Keys model has been remarkably stable through all kinds of variations that led people to say, ‘This election is different,’ ” Lichtman says. “This record of reliability and the implications of which variables made it into the model still indicate that presidential elections are about governance, not campaigning.” Read more →


Missing Metric: The human side of sales analytics

The days of thinking about sales professionals as glad-handers who achieve results through client lunches and wheedling are over. As data-driven sales and marketing approaches take off, a new breed of sales staff is helping category-leading organizations achieve their audacious revenue targets via data science, predictive analytics and automation. The trend is giving rise to an exciting field of new sales tech that already is showing positive returns. Read more →


Analytical Journey: Navigating the big data analytics SaaS terrain

With the continued hype from so many big data companies, it is hard to understand the best way to start down the big data analytics path. After all, the reason we use big data software tools is to improve our data analytics, not to see if we can get the latest and greatest big data tool to work. We have seen too many “square-peg” solutions pounded into “round-hole” problems. Read more →






Debunking myths about harm from artificial intelligence

Artificial intelligence (AI) holds great promise for economic growth and social progress, but pervasive, inaccurate myths about hypothetical harms could encourage policymakers to retard further innovation in the technology, according to a new report from the Information Technology and Innovation Foundation (ITIF). ITIF, a leading tech policy think tank, makes the case that policymakers should actively support further development and use of artificial intelligence if we want society to reap the myriad benefits it has to offer. Read more →

Report: Technology rarely used to detect fraud

Technology is an important tool to help companies fight fraud, but many are not succeeding in using data analytics as a primary tool for fraud detection. Meanwhile, fraudsters are leveraging technology to perpetrate fraud, according to a new report by KPMG International, “Global Profiles of the Fraudster.” Read more →

Girls Who Code launches Summer Immersion Program

Girls Who Code, a national non-profit organization that aims to inspire, educate and equip young women for futures in computing-related fields, kicked off its 2016 Summer Immersion Program in Atlanta on June 6 in partnership with Accenture, AT&T and GE. The Summer Immersion Program will reach 1,560 rising 11th and 12th grade girls this summer across 78 programs in 11 cities including New York, Boston, Chicago, Washington, D.C., Los Angeles, Miami, Seattle, Newark, N.J., and across the San Francisco Bay Area, with programs being held in Austin, Texas, and Atlanta for the first time. Atlanta-area Summer Immersion Programs will run from June 6-July 22. Read more →

IBM’s Watson learning nuances of security research

Watson for Cyber Security, a cloud-based version of IBM’s cognitive technology, trained on the language of security as part of a year-long research project with eight universities to greatly expand the collection of security data IBM has trained the cognitive system with. Watson is learning the nuances of security research findings and discovering patterns and evidence of hidden cyber attacks and threats that could otherwise be missed. Read more →


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